Fast, furious, deadly: Why do we idolize cars that kill?

Fast, furious, deadly: Why do we idolize cars that kill?

Speeding is to blame for nearly a third of B.C.’s road fatalities, but that doesn’t stop buyers from snapping up luxury sports cars and praising their horsepower. (CBC)

In a glitzy Vancouver showroom, spectators ooh and ahh, eyes and phones glued to the luxury Lamborghini glinting under the spotlight.

It tops 300 km/h, and it fits the whole family.

Bystanders at last week’s unveiling went so far as to call luxury cars like the Urus, which goes from zero to 100 km/h in a blistering 3.6 seconds, a “necessity” for Vancouver, with its rugged mountain roads.

The Urus could appeal to new buyers in one of the brand’s best markets, combining horsepower with the roominess, versatility and entertainment of a typical family vehicle, said Lamborghini COO Alessandro Farmeschi.

Lately, police have been keeping an eye on speeders with photo radar: cameras that capture speed over a short distance.

Officers also keep track of accident-prone areas and work with engineers to install speed bumps or roadblocks, such as planters, to slow traffic.

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Note: The CBC does not necessarily endorse any of the views posted. By submitting your comments, you acknowledge that CBC has the right to reproduce, broadcast and publicize those comments or any part thereof in any manner whatsoever. Please note that comments are moderated and published according to our submission guidelines. Fast, furious, deadly: Why do we idolize cars that kill? – British Columbia – CBC News


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