Aston Martin Lagonda: photos, specs, features
Aston Martin created one of the biggest talking points of the Geneva International Motor Show when it announced it was reviving the Lagonda marque as an emissions-free luxury vehicle.
The Lagonda “Vision Concept” will feature a radically-shaped coupe and SUV, the striking wedge-like design an echo of the Lagonda’s V12 heyday in the ’70s and ’80s before Aston Martin, which bought the century-old limousine business in 1947, largely shelved it.
The company wants to “confound traditional thinking” as it enlists battery power and autonomous driving.
“We believe people associate luxury in their cars with a certain traditional and even old-fashioned approach because, to date, that is all that’s been available to them,” Palmer said.
“Lagonda exists to challenge that thinking and prove that being modern and luxurious are not mutually exclusive concepts.”
The interior is as striking as the spaceship-like body, with the usual signatures of luxury — wood and leather — eschewed for hand-woven wool upholstery (the Savile Row tailor house Henry Poole was enlisted for the job), silk carpets, cashmere, carbon fiber trim and ceramic tiles that open and close to alter ventilation and adjust music levels.
The armchair-like four seats recline and the two front seats on cantilevered arms, rather than runners, swivel 180-degrees you can face the rear passengers. There’s enough room for a basketball player to stretch out, while the steering wheel, which shifts to either left or right-hand drive, retracts if the car is self-driving.
The Lagonda will be equipped for “level 4” autonomous driving, meaning it can function without human input under certain conditions on recognizable roads — e.g., for highway driving.
A decade ago, Aston Martin first announced plans to revive the Lagonda and in 2015, released the $1 million Lagonda Taraf, the world’s most expensive four-door saloon at the time.
No price has been suggested for the new vehicle. Aston Martin Lagonda: photos, specs, features – Business Insider